While talking about The End of Growth by Richard Heinberg with a friend of mine, my friend brought up two important points. One I’d like to discuss today, the other one tomorrow.

For today’s topic, we discussed how it seems a shame that companies have to grow to survive. Everything around a company is always growing, so if a company isn’t itself growing them in relative terms it’s shrinking. Wouldn’t it be better if companies didn’t have to laser-focus on growth? And what does that means for the economy as a whole, that the companies that make it are focused on growth at the expense of all else?

This topic made me remember the “Red Queen Hypothesis” in biology. In Through the Looking Glass, the Red Queen tells Alice “Now, here, you see, it takes all the running you can do, to keep in the same place.” This gave its name to a hypothesis in biology that species must be constantly evolving and proliferating or else they go extinct. In much the same way that companies area always competing, so to are species always competing, and the competitor that cannot go forward will go extinct. I’d idly curious if anyone has adapted the Red Queen hypothesis to economics, is this biological law really part of a broader law on competition?

But more to it than that, I think the constant strive for growth is a very human feeling to have. We are all ruled by emotions of wanting more or at least of not wanting to lose what we already have. That in turn forces us to work every day to make the money we need to keep what we’ve got and get what we want. I know a lot of people my age would love to be able to get a better job to buy a house and start a family, and that requires striving and working towards that goal. And I know a lot of our parents already have a house, maybe even a fully-paid for house in a nice location with a large 401k. Many of our parents could probably sell their house and car, buy a small cottage in the middle of nowhere, and live on baked beans and rice for the rest of their life using only a small fraction of their wealth every year. It wouldn’t be a glamorous life, but commuting once a week into town for beans is surely easier that commuting every day to work? But no one does (or at least very few do) because they’d like to keep their lifestyle and even improve it with a vacation or a cruise every now and then.

Companies are run by people and those people have the same emotions we all do, they want to get what they want and keep what they’ve got. Not just the managers and the C-suite but the investors and the workers as well. The tech workers at Amazon want to move up in the hierarchy or at least get a good recommendation for their work on a stellar project so they can move to some better job. Failing that they’d really hope Amazon stays profitable so they don’t get laid off. The investors in Amazon want their investment to grow or at least not shrink too much, as they’re counting on it to maintain their lifestyle once they retire. Jeff Bezos would probably like to own a Mars colony or at least not have to sell the Washington Post. They all want more and so they all push the company in their own ways to do more.

I think it’s a far fear to have that companies seem focused solely on growth at the expense of all else, because we can all see that many of them will hit an unavoidable wall and stop growing. And it leads to the question of what happens when a company stops growing, when they hit a wall, what happens? I think all companies do eventually find themselves hitting a wall they can’t surpass due to cultural or technological reasons (Amazon and Facebook/Meta may be hitting it now).  But it’s important to realize there are always new companies ready to take their place.  New companies can always be formed using new technology, and they in turn can use resources more efficiently and effectively, leading to higher and higher growth.  Those companies mature, hit a wall, and someone new comes to take their place. 

Just look at Tesla or a 2022 Toyota Corolla.  70 years ago it took a massive amount of oil (10 miles to the gallon!) to drive cross-country, and the car you sat in was made required a ton of man-hours to build and wasn’t even all that safe.  Today I can get from here to Minneapolis using no oil at all (I can even charge as solar powered charging stations), and the car was made mostly by machines and not men, and it’s got a huge number of safety features making me much more likely to make it to my destination.  In real economic terms the car I drive today is worth way more than the cars driven 70 years ago, even the cars driven 10 years ago, and continued advances in technology show no signs of slowing. 

Even if exactly the same number of cars were made today as were made 70 years ago, we would say there’s been economic growth as those cars are more efficient, safer, and cheaper to build in terms of man-hours.  The supply of cars has not been constant however and has in fact grown, the labor freed up from people who used to work in a Ford factory has been refocused into healthcare and IT, leading to advances there.

That economic growth is good for all of us, and it came about because some new companies were laser focused on growth. Toyota and Tesla have improved the cars we use in both safety and utility, and someday a new company may come to knock them off their perch. That new company will continue to grow by providing us with better products than what came before, and each new company is focused on growth because, again, the people running these companies are all humans with the very human desire of wanting more. I don’t think you can end the desire for growth without ending humans