You can stop tweeting #RIPTwitter

Over this past week, Twitter has gotten weird. Reports flying that Musk fired literally everybody, that there’s no engineers managing the servers, that he demanded everyone work 80 hours or quit and most of them quit. Forgive me for not posting sources but most of this is ultimately unsourced info from social media anyway. Regardless, people on Twitter are tweeting up a storm about how this is The End of Twitter and how they’ll all move to Facebook or Instagram or Mastodon when Twitter inevitably goes down for good. I don’t think that’s going to happen, at least not for another year or more.

Twitter may lose some of userbase as its billionaire owner continues to go crazy, but I highly doubt it will be replaced all at once, or even in the next year, or so and for a few reasons:

• 1.) Lack of alternatives

When MySpace lost the battle to Facebook, it was a true battle between two platforms that did mostly the same thing. Both were neck and neck in terms of usercount and both focused on very similar styles of content and posting. Twitter doesn’t have that problem, Facebook and Instagram are nothing like Twitter in terms of its microblogging content or its ability to spread content to every corner of the userbase by latching onto its trending topics. And Mastodon has a tiny fraction of the total usersbase, if it continues to grow every year and Twitter loses half its userbase every year, then in around 5 years they’ll be neck and neck like Myspace and Facebook were in 2008. Until I see a sustained long-term trend of that nature, I’m not ready to proclaim that This Is The Death Of Twitter.

• 2.) Institutional Buy-In

Twitter gives institutions something that they really really want, the ability to spread their message easily to all its users at almost no cost. There’s a good reason that Justin Trudeau, his holiness The Pope, and the People’s Daily (most read newspaper in China) all have official active accounts on twitter. Most would never be caught dead on Reddit in an official capacity, and Facebook/Instagram/other sites don’t allow them to reach every user in the way that Twitter does. Even if everyone with a net worth under 1 million dollars left Twitter TODAY, the site would likely continue on the inertia from Institutions for quite some time, as they would find tweeting something and having it get picked up by other institutions (especially newspapers) would still be a great way to get their viewpoint out into the wider world. Institutions don’t change rapidly, and even if Twitter does die it could take years for many institutions to migrate off of it. And the key is that as long as those institutions remain on Twitter, Twitter will still have value to many different users. Users who like to troll politicians’ comments, or bloggers/journalists looking to keep up with what the institutions are putting out, these people will stay on Twitter as long as the institutions stay on Twitter. So even if you start posting your dog pictures solely to Instagram, I doubt the Washington Post newsroom will abandon Twitter any time soon.

• 3.) The Court of Lord Musk

People like to see billionaires as unaccountable god-kings creating or destroying everything in their path. This is partly because that is the image most billionaires cultivate and partly because they are certainly held less accountable than those of us who work for a living. But Musk isn’t the sole proprietor of Twitter, or even the sole proprietor of Musk Enterprises. There are a legion of accountants, lawyers, and investors who check and double check his every move. It seems strange that a man flaunts both the SEC and slander laws is being checked and double checked, but the very fact that he has never been punished for what he’s done is a testament to the work of his lawyers, accountants, and investors. These intermediaries act as a moderating influence on Musk the auteur CEO and so will likely ensure that no matter what he does the bills will keep getting paid and the lights will stay on at Twitter Enterprises.

• 4.) Ease of use

Twitter has already been integrated into just about everything imaginable. I only have a Twitter handle (@streamsofconsc) to tweet out my daily blog posts. But WordPress (and basically every other posting software) has made it super easy to link your Twitter handle to your blog and auto-post everything you do with no added work necessary. Mastodon isn’t integrated into this ecosystem and probably won’t be any time soon.

• 5.) I’ve seen this game before with Musk

This is a bit personal, but I’ve predicted the downfall of Musk before myself. I was part of the Musk hate-culture in r/enoughmuskspam for a fair bit, and fell easily into the echo chamber which pushed a narrative where Musk was constantly on the edge of destruction. I eventually got out, but it made me realize how easily hatred and castigation get amplified in such an echo chamber. Twitter is currently a strong echo chamber declaring the death of the platform and the End of Musk, and since there’s no social benefit to going against the grain, the most hyperbolic and outrageous claims of destruction are shared and amplified. This reminds me all too much of the patterns I saw with the hate-culture surrounding previous Musk ventures, and it makes me skeptical about people’s claims for this one.

I don’t think Twitter will go down because Musk fired too many of the people doing server maintenance. I don’t think Twitter will be replaced by Mastodon within the next few years. I don’t think Musk will be charged with market manipulation or treason for how he’s purchases a major avenue of public speech and trashed it. And I don’t think the people who are declaring the death of Twitter today will ever look back and admit they were wrong (if they are indeed proven wrong) any more than the people who declared the death of Tesla back in 2018 or the peak-oilers of the early 2000s. I think most people will either forget entirely or will claim that they were “early, but not wrong,” eternally pushing back their predicted death-date as they get more and more wrong by the year.

I may be wrong on this, and I’ll try to revisit this post in a year or so to either give my mea culpa or to declare how much smarter I am than everyone, but at this point I’d happily take the gamble that Twitter won’t be dying any time soon.