The post-industrial societies shall be America, Canada, Japan and Sweden.  That is all.

I’ve been reading an interesting book from 1968 called The American Challenge by Jean Jacques Servan-Schreiber.  In it, the author notes that America and American companies had invested and profited greatly from the economic boom in post-war Europe.  Meanwhile, European companies had for a variety of reasons not reaped the same rewards (in the author’s opinion), and so by 1968 almost all the important multi-national corporations in Europe were either American owned or staffed by Americans rather than Europeans.  The author furthermore predicted that by the end of the (20th) century, American investments will push America to an unprecedented level of wealth and power, above and beyond what most of Europe could achieve.  He claimed that America would become a post-industrial society, one in which industrial revenue would skyrocket, labor productivity would skyrocket, and the coming cybernetic future would be used to build such wealth and power and to be almost unimaginable to the people living in his age.  

What he seemed to be getting at was the idea of a second great divergence.  The first “Great Divergence” was the economic divergence in the 18th and 19th centuries between Europe/North America and the rest of the world (Asia, Africa, and Oceania).  Within a relatively short amount of time, industrial Europe increased its GDP per capita many fold, enabling them to have more food, more goods and better services (things like trains) than any other place on earth.  It was the reason that in the 19th century, middle class Brits could travel all over the world by train or steamship and be warmed during the winter by gas heating piped into their houses.  These would all have been a huge luxury to people living anywhere else on the planet, and been almost unthinkable just a few centuries before.

This “Second Great Divergence” that Servan-Schreiber seems to expect would be similar to the first, in which some parts of the world experience rapid rises in living and technological standards, fueled by an economic system of “post-industrialism” (as he calls it) rather than industrialism. This post-industrial economic system would create a stark contrast with the industrial societies, which would include most of Europe. Post-industrial societies, he claims, will be to industrial societies as industrial societies are to per-industrial societies: richer, more leisure, more health, and able to control and dominate them in a semi-colonial fashion. Like the first Great Divergence, this second Divergence would be concentrated geographically, but unlike the first Divergence, Servan-Schreiber predicts that (most of) Europe will not reap its benefits.  His gloomy prediction in 1968 was thus: “[in 1998] the post-industrial societies will be, in this order: the United States, Japan, Canada, Sweden.  That is all”

Now, this divergence doesn’t seem to have happened, nor does it seem to have occurred that American businesses control all aspects of the European economy (as Servan-Schreiber predicted).  But it’s enlightening to look at the predictions he made half a century ago and see just what it was that made him think this was the future.  For the next week or so I will be going through parts of the book to analyze what he saw as the state of Europe in 1968 and why he thought it would lose so much ground relative to its peers.