As I’m going through The American Challenge, one of the most fascinating aspects is the prescience (or lack thereof) the author and others had for computers. This book was written in 1968, and yet already computers were identified as a factor which would accelerate the economy of America, perhaps even launching it past Europe. It’s no secret that of the 5 largest companies in the world today, 4 of them are American tech companies (Apple, Microsoft, Google, Amazon). The computer has been good for America, and it’s intriguing to see that having been predicted so early on.

The author envisioned the computer as thrusting America into a “spiral of progress” during the 1980s (which could roughly be seen to coincide with the development of home computers). The author even predicts an “information technology revolution” in which computers would be integrated into nearly every facet of the economy and culture of society, since their transformative power to replace human calculation and information retrieval is by no means limited to the hardest math problems or most complicated queries. The author does however repeatedly assume that this economic revolution will lead to a shrinking work week, which hasn’t happened whatsoever, American workers have continued to be more productive just as the author predicted, but we haven’t reaped all the rewards of that productivity.

The book goes further in sharing a speech from William Knox, of the Office of Science and Technology for the White House. In it he predicts:

• Computers of 1980 will be a thousand times smaller than 1968, yet will be capable of a billion operations per second (Moore’s Law)
• Computers will be small, powerful and inexpensive. They will be no more difficult to learn how to use than a car
• Computers will perform processes in “real time,” they will be capable of all performing all their functions without having to wait for the insertion of punch cards
• Computers in 1980 will be able to store all the written contents of the world’s libraries, and retrieve them on demand
• With the help of satellites, computers will be able to link people together from different continents to send data back and forth almost instantly
• Images will be able to be transmitted alongside text messages. (Cat memes are not far off!)
• By 1980, American schools and colleges will have computers in them, not only to help organize the students but for the students to use as well

Now, he does stumble with some of his predictions, he thinks that we would soon interface with our computers primarily by voice whereas even today I don’t trust Amazon Alexa or Google Assistant to understand me more than 7/10 times. However overall the insight that computers would be part of the next technological revolution was not far from the truth.

But of course, these things didn’t lead America to completely overtake the European economies like the author and others expected, and I think part of it comes down to this: while producing computers is good value for money, consuming them is as well. It’s true that most facets of the modern computer industry are controlled by American companies, if you want to buy a personal computer chances are it will be American branded. But inventing and producing computers isn’t necessary to gain their benefit. European non-tech companies also saw massive productivity gains by buying computers and integrating them into their systems. As I said in part 3, it seems like the education gap between Europe and America was closed sometime in the 20th century, and once that happened the benefits of the computerized economy were available for European companies and workers as well, without having to continue importing American managers and American technicians as the author had expected. In short, the computer revolution occurred, but its effects were much more evenly distributed than the first industrial revolution, perhaps in part because computers themselves are so efficient at transmitting information.

On a final note, one thing William Knox said struck me as prescient both for his time and for our own. He spoke of how computers would so completely transform our communication, that we may find it hard to even communicate with people who don’t have access to one, and those people may be left to the side of the wider global communication network. I think this is still true today, for people who socialize on the internet, those who aren’t on the internet aren’t really part of the culture and their voices aren’t heard. If you don’t have a computer or don’t use one, you’re basically muted from much of the wider culture of today, totally unheard except in extreme circumstances.